Everyone is using Kobe Bryant as an example of an athlete who was able to rehabilitate his image and land endorsements in the wake of a scandal. They say if Kobe can do it, Tiger Woods can do it.

People, though, forget something important: It didn’t happen overnight. It took several years and much sustained success for Mr. Bryant to regain his status. Even then, his rape trial still remains part of his overall story.

Mr. Woods probably is facing the same path. And you could make the argument that it will be tougher for him because of the incredible damage incurred by his scandal.

Mr. Woods took a small step Monday by meeting with the media for the first time since his eventful Thanksgiving night. You have to wonder, if he had done the session much sooner, such as... +Continue Reading


If you ever want to find Brad Bradley, just show up at Kuby’s at 6:00 a.m. and you’ll find him there, holding court at the counter. He enjoys a light breakfast, the daily newspaper and warm conversation with the other regulars. Then around 6:30 or 7:00 a.m. the 80-something-year-old photographer is ready to start his day.

One guy in St. Petersburg, Florida, knows Bradley’s routine and will pop in a surprise him from time to time.

Such was the case on Tuesday, March 9, when Kevin Sullivan was in town and walked into Kuby’s to surprise the popular Park Cities photographer.

On one hand they are simply the dearest of friends, but on the other hand their breakfast at Kuby’s is like a meeting of two media legends.

Bradley has been shooting pictures for SMU and... +Continue Reading


Tiger Woods’s live scripted mea culpa on Friday at 11 a.m. Eastern time, from the T.P.C. Sawgrass clubhouse in Ponte Vedra Beach, Fla., will inevitably be compared with two forms of the modern celebrity apology: one made famous by Mark McGwire and Alex Rodriguez and the second by politicians like Eliot Spitzer and Mark Sanford.

But unless Woods surprises viewers, his brief statement (no questions, please, from the few reporters in the room) will not fall into either category.

Woods is not an officeholder who has violated the trust of those who elected him. Spitzer resigned as governor of New York after revelations about money he spent on call girls. Sanford, the still-sitting South Carolina governor, had an affair with an Argentine “soulmate” that is leading to divorce.... +Continue Reading


Tiger Woods accomplished what he needed to on Friday in order to take the first steps on the road to image recovery. He took full responsibility for his transgressions, his contrition seemed sincere and he talked about specific personal changes he needed to make to live a “life of integrity.

He did not take questions, which was the right thing to do.

However, Woods would have helped himself even further by assuring the media that, at the appropriate time, and certainly before he tees it up again at a PGA Tour event, he will address their questions — as long as they do not cross a certain line.

He shouldn’t be expected to provide the kinds of details that certain, less than respectable, media outlets will seek. But he will have a better chance to put this behind him... +Continue Reading


The strategy that Mark McGwire used Monday to lay out his admission to using steroids demonstrated that lessons were learned from other baseball stars who preceded him in making mea culpa about their drug use.

He did it all in one afternoon, starting with a statement that was distributed widely to the news media, and that came across the Associated Press wire at 3 p.m.

The A.P. followed quickly with a story that featured an interview with McGwire, who subsequently spoke to numerous other news media outlets — including USA Today and The St. Louis Post-Dispatch; Tim Kurkjian and John Kruk of ESPN (both by telephone, not on the air); KTRS Radio in St. Louis; and The New York Times, before talking to Bob Costas live at 7 p.m. Eastern on MLB Network.

... +Continue Reading


On Monday, President Obama is scheduled to sit down in the library of the White House residence for his first interview since his State of the Union address.

The interviewer? The United States of YouTube.

In a first-of-its-kind group interview, Mr. Obama will read and watch questions submitted by YouTube users and answer them in a live Webcast. “It’s a way to give people access to the president that feels more participatory,” said Macon Phillips, the Obama administration’s director of new media.

YouTube, which is owned by Google, will allow people both to submit questions and to vote for their favorite ones, “so we get a stronger signal about what the crowd is interested in,” said Steve Grove, the head of news and politics at YouTube and a former reporter for The... +Continue Reading


As we look back on the decade in sports, it will not be all about the Tigers, Kobes and A-Rods.

When we sum up the past 10 years, it will be all about the Benjamins.

It was Dorothy Parker who wrote, “If you want to know what God thinks of money, just look at all the people he gave it to.”

Certainly, fans will argue over whom the sports gods have blessed since 2000.However, one thing that is clear is how big an impact money had on everything from athletes to coaches to teams to fans themselves — and how they experienced the games.

Stadiums and content networks with seemingly unimaginable accoutrements were built for unimaginable sums and designed to produce unprecedented streams of revenue for companies, owners, players and coaches who became intent upon... +Continue Reading


Bill Gates was taking questions at Microsoft headquarters from an audience of the company’s top female executives. The first question came from a woman who wanted to know how, with three young children, Gates was able to balance his personal and work lives.

“Well, I don’t watch television,” Gates began. “And I don’t follow sports. So I can’t participate in those conversations.”

He said it matter-of-factly, as if it were no big deal. As if time spent watching and reading about sports would be better spent on … well, almost anything.

“I don’t watch television and I don’t follow sports.” I found myself actually feeling sorry for the world’s richest man.

So what if he is the most respected philanthropist in the world and has generously used his wealth to take on... +Continue Reading


Historians one day will note the precise hour that the American sports media circus wagon lost its wheel as Tuesday at roughly 3 PM ET.

That’s the time when ESPN aired live a press conference about a $164 traffic citation.

That’s right: a press conference over a traffic citation went out worldwide on a reputable sports network. And who says you’re not getting a bang for your cable/satellite TV buck?

All jokes aside, the feeding frenzy that has become the Tiger Woods Escalade escapade would be as hilarious as a Chris Rock concert if it didn’t shine a light on what sports journalism has become and open a frightening window into what the business may evolve into.
When the fury over just what happened near the end of Woods’ driveway last week finally comes to a... +Continue Reading


Like everyone else, I spent the weekend surfing the Internet to follow the Tiger Woods saga. The New York Times reports that there were 3,200 stories published worldwide in the first 36 hours following Mr. Woods’ errant drive Friday morning. And many more since then.

Ultimately, I never thought I would be turning to John Daly for guidance in this situation, but a report out of Sydney, where Mr. Daly is playing this week, sums up my view here.

“I don’t really care what happened between Tiger and . . . whatever happened. I’m just glad he’s OK,” said Mr. Daly, preparing for the Australian Open. “We need him, probably more than anybody on the tour, to keep things going, the way the economy is. Tiger’s the biggest asset the tour’s had in a long, long time. Whatever happened,... +Continue Reading