Newsroom

Kevin Sullivan is a communications strategist who has previously served as White House Communications Director and as a Senior Vice President for Corporation Communications with NBC Universal. In this episode, we discuss the art of capturing attention with simple and targeted messaging. In addition, Kevin reveals the similarities of the high-performance teams he's served on – from the Dallas Mavericks to the White House.

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Sports and Humanity.
Sports and Care.
Sports and Leadership. 

Kevin Sullivan's (@KSullie) message to the #sports industry: "In 2021, remember the words you said in 2020."

Join us tonight for the #SBJAwards: https://info.sportsbusinessdaily.com/sbatwitter

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August 31, 2020

Communication has traditionally been viewed as the art of persuasion. Buy my product. Vote for my candidate. Donate to my nonprofit.

This year as leaders have navigated both the coronavirus pandemic and the national conversation on ending systemic racism, the communications landscape has profoundly shifted. The most effective leaders are using their communications opportunities to earn trust.

There are four foundational principles for earning trust through communication:

It’s about your audience: Your primary message consideration must be focused on what is most important to your target audience. As a leader, it’s no longer about you and your enterprise. My consulting colleague Elton Gumbel told me, “... +Continue Reading

 

Geoff and Jonathan speak with sports, political, and corporate communications pro Kevin "Sully" Sullivan about advising everyone from NFL and NBA teams, to media networks, to the President of the United States. Sully shares a behind-the-scenes look at working with high profile principals on communications strategy, and tells the story of how he broke the ice in his job interview with President George W. Bush. Make sure to check out Sully's book Breaking Through: Communications Lessons From the Locker Room, the Board Room & the Oval Office, available on Amazon.

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On the latest episode of Full Steam Ahead: A Podcast About Purdue, FOX59’s Adam Bartels talks with Kevin about his many career experiences, his favorite memories, his book, the importance of communications and relationships, and more!

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Tom Luce - Education, Opportunity, and Civil Rights

Tom Luce's long career has taken quite a few turns: from private sector lawyer (where he once escorted the Magna Carta across the Atlantic as a a carry-on), to state government, to national education policy, and now to the non-profit sector. At each turn, he has stayed committed to a core belief: all Americans deserve opportunities brought through a quality education.

SHOW CONTRIBUTORS
Kevin Sullivan
Tom Luce
Andrew Kaufmann

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June 22, 2020

The nationwide protests against police brutality have reignited the political feud that threatened to consume the NFL three years ago — players kneeling during the national anthem. But with rapidly changing political tides and more confidence in its own position, the NFL no longer fears President Donald Trump’s bully pulpit.  In fact, the league’s owners, players and Commissioner Roger Goodell are better positioned to weather a fight, insiders familiar with high-level dynamics in the league say.
 

One factor is Goodell’s independence. On June 5, he created the video in which he apologized for not listening to players’ concerns with little input from owners. In 2017, Goodell was still awaiting a contract extension and was facing new union negotiations.... +Continue Reading

 

Tom and Joe sit down with Kevin Sullivan, Founder of Kevin Sullivan Communications, Inc. and Sr. Advisor, External Affairs at George W. Bush Presidential Center. Kevin has excelled at the art of storytelling. Listen to the journey full of interesting turns, including a limousine ride with President Bush. From NBC to the White House, this is a story you don't want to miss. 

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This is the first of a five-part series chronicling the Dallas Mavericks’ 1980-’81 season, which was their first season in the NBA. Today: Laying the foundation. Saturday: Norm Sonju.

 As the Dallas Mavericks celebrate their 40th birthday today, Kevin Sullivan remembers during their first year of existence when they actually suffered from an identity crisis.

“There were a hard core group of people that were really excited from the very beginning, but there also were a lot of people in Dallas who did not know what we were,” Sullivan said. “I would be asked sometimes, when I was getting a haircut, ‘Mavericks? What is that? Is that soccer?’

“And (Basketball Hall of Fame point guard) Nancy Lieberman was... +Continue Reading

 

Brian Dameris and Mark Followill bring you the story of the 'Craziest Mavs Game Ever' aka 'Moody Madness' from the people who experienced it, Mavs legend Rolando Blackman & former Mavs PR Director / White House Communications Director Kevin Sullivan on a special 'Throwback' 77 Minutes in Heaven.

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