Amy Zelvin is a veteran strategic communications executive with more than 20 years of experience working with media, digital and corporate clients.
Most recently, Zelvin was the Vice President of Public Relations for CNBC. There, she set and implemented the communications strategy for CNBC Digital, its numerous editorial initiatives and partnerships as well as the organization’s wide variety of both free and subscription products including CNBC.com, CNBC on Apple TV, CNBC’s TV Everywhere App and CNBC PRO. Her efforts led to an increase in both measurable traffic and brand awareness for CNBC Digital. This was achieved through a wide variety of national and local media placements as well as the establishment of a presence for CNBC Digital executives at key industry events, including the Consumer Electronics Show, Google I/O and CTIA.
Zelvin was also responsible for managing all aspects of both the external and internal communications for CNBC’s partnerships and acquisitions including the announcement of CNBC’s strategic alliance with Yahoo! Finance, CNBC’s acquisition of Public Television’s Nightly Business Report and NBCUniversal News Group’s investment in Kensho.
Previously, Zelvin was Senior Vice President of Communications for NBCUniversal Digital Media from 2005-09. In this capacity, Zelvin oversaw the implementation of an external communication plan that significantly increased awareness of NBCUniversal's Digital Media strategy and its respective leadership team. She also led the communications efforts for NBCU’s acquisition of iVillage and was part of the team that handled the announcement of Hulu, NBCUniversal's online video joint venture with News Corporation.
Zelvin joined NBC Universal in 2000, with her first tour of duty at CNBC. Two years after her initial appointment as a Senior Manager, she was elevated to the role of Vice President of Public Relations. In the VP role, Zelvin developed and managed the press strategy for all of the network’s Business Day, Primetime and special programs and their respective anchors, including developing the launch strategy for both Mad Money w/Jim Cramer and the award-winning The eBay Effect documentary.
Prior to her affiliation with NBC Universal, Zelvin served as a Vice President on the Corporate Technology and Public Affairs team at Ruder-Finn (1999-2000) and as a Communications Manager at BusinessWeek (1998-99).
Zelvin began her professional career in the publishing industry, working at The Crown Publishing Group (1994-98), The William Pell Literary Agency (1993-94) and New York Family Publications (1992-93).
Zelvin graduated from Boston University in 1992 with a Bachelor of Science degree in film and broadcasting.